For HVAC, plumbing and local contractors
Stop losing jobs to missed calls.
We install a 24/7 front desk for your service business: every missed call gets a text back in seconds, every web lead gets an instant reply, and an AI receptionist books jobs on your calendar while you work. The same system we run in our own painting and coatings businesses.
No sales call required. Month-to-month.
Sorry we missed you! This is Mike's HVAC, how can we help?
AC stopped blowing cold. Can someone come out today?
We can do that. Grab a time here and it's on the calendar.
Hear it for yourself
Tell us your business. We set up a demo receptionist trained on your Google Business Profile and website, then text you a number so you can call it and hear how it would answer your customers.
No card. No sales call.
Sample calls
Sample call recording coming soon (real recording from our own businesses, added after review)
Sample call recording coming soon (real recording from our own businesses, added after review)
Where jobs leak
Most lost jobs don't say no. They just never hear back.
Missed calls while you're on a job
You're on a ladder or under a sink. The phone rings. That caller calls the next shop on Google.
Slow replies to web forms
A form comes in at 7 PM. You see it the next morning. By then they've booked someone else.
Estimates nobody follows up on
You wrote the estimate. Then life got busy. A simple follow-up text would have won the job.
18% / 41%
18% of home-service calls go unanswered on weekdays, and 41% on weekends.
21x
Leads contacted within 5 minutes were 21 times more likely to qualify than leads contacted after 30 minutes.
Your options today
| Voicemail | Answering service | Hire a receptionist | Front Desk Forge | |
|---|---|---|---|---|
| Answers after hours and weekends | No | Varies | Varies | Yes |
| Books on your calendar | No | Varies | Yes | Yes |
| Texts back missed callers | No | Varies | Varies | Yes |
| Follows up on estimates | No | Varies | Yes | Yes |
| Typical cost | Free | Often billed per minute or per call | A full salary | From $297/mo |
Capabilities vary by service and staffing. Front Desk Forge features depend on your plan; AI phone answering and calendar booking are included in Front Desk and above.
What gets installed
A front desk that never takes a day off.
Set up, tested and managed for you. You just answer the leads it hands you.
Missed-call text-back
Every missed call gets a friendly text in seconds.
AI phone receptionist
Answers 24/7, books to your calendar, and hands hot calls to you.
Instant lead reply
Text and email to every web lead in under a minute.
Estimate follow-up
Polite follow-up texts and emails until they say yes or no.
Review requests
A review request goes out after every finished job.
One inbox + mobile app
Calls, texts, email, Facebook and Google messages in one place.
Owner alerts
You get pinged the moment a new lead comes in.
How it works
Live in about two weeks. No call needed.
- 1
Pick a package and check out online.
No sales call. Month-to-month.
- 2
Fill out a 15-minute onboarding form.
Your services, service area, hours, and how you want calls handled.
- 3
We build and test everything in about 7 to 14 days.
Including text-message registration with the carriers.
- 4
You approve it and go live.
See every lead in one app on your phone.
Already use Jobber or Housecall Pro?
Already use Jobber or Housecall Pro? Keep it. Front Desk Forge handles the calls, texts and follow-up, and new leads and bookings can be passed into the tools you already use.
Built in our own businesses
Our own businesses, our own systems.
We run this setup in two home-service companies in the Grand Rapids area before we install it for anyone else.
Frontjes Painting
Residential and cabinet painting. Missed-call text-back, estimate booking, follow-up, and text keywords like ESTIMATE and BOOK.
See what runsArmorforge Coatings
Garage floor coatings. Quote follow-up, consultation booking with reminders, and an AI receptionist on the business line.
See what runsPackages
Simple monthly plans. Cancel anytime.
Front Desk
A 24/7 receptionist that books jobs for you.
$1,497 first month
(setup included), then $597/mo
Front Desk + Website
The full system plus a new website built to book.
$997/mo
+ $2,497 one-time setup
No 12-month contract
Questions
Straight answers.
Does this work with Jobber or Housecall Pro?
Already use Jobber or Housecall Pro? Keep it. Front Desk Forge handles the calls, texts and follow-up, and new leads and bookings can be passed into the tools you already use. We'll confirm the connection for your setup during onboarding.
Do I need to get on a call?
No. Checkout and onboarding are online. You fill out a short form and we do the rest. If you'd like to talk first, you can book a 15-minute call.
Will the AI sound robotic or say wrong things?
It follows a script you approve. It only books into open slots on your calendar. For emergencies or anything off-script, it hands the call to you.
Do I keep my phone number?
Yes. We can forward your current number or port it over. Or we can give you a new local number. Your choice.
Is there a contract?
No. Every plan is month-to-month. Cancel anytime. You keep your contacts.
Hear your own AI receptionist, free.
Tell us your business. We set up a demo receptionist trained on your Google Business Profile and website, then text you a number so you can call it and hear how it would answer your customers. No card. No sales call.